The popularity of soju in Korea is unlike anything I’ve seen before. You’ll find its distinctive green bottles at every convenience store, on the table at every Korean restaurant, and resting beside a passed out Korean on almost every street corner.
If you ask me, soju tastes a lot like watered down vodka, and its original “flavours” are pretty hard to swallow. It is also pretty lethal stuff which famously gives you an awful hangover.
But there’s a reason it’s so popular with Koreans and foreigners alike. Soju is strong (about 13%), incredibly cheap (a bottle costs about £1/$1.50) and super fun to try while you’re here. It’s all about embracing the local culture, right?
Thankfully, there are a variety of different flavours to try too – some of which taste better than others. I ventured out to buy as many varieties I could find – there were 8 in total – and got some friends together to carry out a very scientific and not at all tipsy taste test. Here is the definitive ranking of all the the soju varieties I could get my hands on, from worst to best.